Is your company paying tons of money to so-called experts to figure out millennials? Why don’t you go to the source and let Youth Speak for themselves?
Millennials, Generation Y or simply Gen Y. These labels seem to pop up every time you read a report on current cultural or business trends. But do you actually know what we are all about? What are our dreams and fears; our drivers in life; our career ambitions and what do we have to say about education, politics, employers, health and economics? And most importantly, do you know what part do we want to play in it, if any part at all?
Millennials are driving unprecedented change in society as technology; globalization and new communications have become an integral part of our daily lives. And why wouldn’t we when we have almost unlimited access to information and knowledge through the internet? Moreover, as millennials we will represent 75% of the total global workforce by 2025 and we are also the largest percentage of youth population and the most educated generation in history.
This brings us to the key question of how businesses will integrate millennial talent. How can youth actually contribute to the growth of your company? As the Wall Street Journal reports, companies are paying “experts” $20,000 an hour to figure out millennials. These intergenerational consultants are hired to teach managers and executives how to effectively communicate with millennial-age employees and how to keep them happy and engaged in the workplace. Does this sound familiar?
If the answer is yes you’re in for a treat when I tell you the solution is much easier than you thought and all the answers and millennial insights you’ve been looking for are lying in the YouthSpeak initiative that we run in AIESEC. Think about it: who can be better at understanding millennials and translating their behaviours and needs if not for millennials themselves? We in AIESEC, as the world’s largest youth-led organisation present in more than 125 countries and territories, surely are up for the challenge. That’s why we have launched the YouthSpeak’s initiative back in 2014 with the core mission of bridging the gap between young people and decision makers, giving youth a platform where they can voice their opinion and be actually heard. All in order to improve societal systems and enable youth’s potential as active agents in society. The initiative is comprised of four different stages, but the first one, which serves as a catalyst for the following phases, is a global youth insight survey run by youth for youth. The survey plays a crucial role in learning more about millennials at a deeper level.
So far there have been two editions of the survey. The first edition (YouthSpeak 1.0) took place in 2014/15, and collected 42,257 responses between the ages of 18 and 25 from more than 100 countries. It was set out to tackle the issue of how could the journey from education to employment be improved, filling in the gap between youth and companies and understand this generation’s beliefs about education, employment and the transition between the two.
The second edition closed last month, in April, and had been running since September 2015. More than 160 000 responses were collected over 126 countries targeting young people between the ages of 16 and 29. This second version of the survey came to be in light of the post-2015 global agenda, when on September 25th 193 Member-States of the United Nations General Assembly formally adopted the 2030 Agenda for Sustainable Development, along with a set of bold, new Global Goals, also known as the Sustainable Development Goals (SDGs). From that moment on the urgent question to be answered is “How can we engage Millennials to take action?” and shape 2030’s future.
So if you want to get your hands on reliable and extensive insights on millennials and save your company some money here are the key findings we’ve got from the combined data of both surveys:
The complete report of YouthSpeak 2.0 shall be released at the end of this month for influencers in various industries to understand the direction of the global youth voice and lend support to ideas that need to be executed. But if you want to get a closer look into UK’s Millennial Youth download our two-pager report and get the national insights!
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AIESEC enables leadership development to young people and international talent acquisition to companies and start-ups in order to achieve peace and fulfillment of humankind’s potential. Check our Companies Portal to find the international millennial talent that fits your company needs and help us shape the world while your business grows.